Lee's Blog

video test

Lee Smallwood — Mon, 25 Oct 2010 20:19:51 +0000

http://www.linkedtube.com/static/flash/player.swf?sum=&btn=Click%20to%20book%20your%20Sucksessville%20ticket%20now&txt=&vis=always&url=http%3A%2F%2Fgjpshowcase.eventbrite.com%2F&vid=wf_0XxnNJcU

Is this you?

Lee Smallwood — Mon, 18 Oct 2010 16:39:31 +0000

Following on from this morning’s post on Bing and Google user insights I just had a look at what Alexa say’s my blog readers demographics are – quite an interesting bunch of peeps aren’t you

And finally…
So do you fall into these catchments:

Most of you are aged 45-54
Most of you have children
Many of you have been to college
A few of you have a post grad qualification
50% of you are female and 50% are male
And most of you prefer to read my blog at work but a lot of of

Mind Games – Can you see it?

Lee Smallwood — Thu, 07 Oct 2010 17:01:27 +0000

These were emailed to me today… so I thought I’d share…

1- Find the C below…do not use any cursor help.

OOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO
OOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO
OOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO
OOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO
OOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO
OOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO
OOOOOOOOOOOOOOOOOOOCOOOOOOOOOOO
OOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO
OOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO
OOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO
OOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO

2- If you

Getting your head around linkedin

Lee Smallwood — Thu, 07 Oct 2010 11:03:48 +0000

It was great evening at the SME 2.0 ‘tagtribe’ event last night. The room was split between experienced Linkedin users and some fairly new to it…

There were a few questions on certain how tos which I said that I would blog about today – but rather than write it all out – I’ve done them as vids… which I hope will be easier to understand – but let me know if they’re not.
How to alter what is publicly visible on Linkedin

How to make all your LinkedIn connections details private

How

Don’t miss out – a simple thank you will suffice

Lee Smallwood — Mon, 04 Oct 2010 14:09:36 +0000

I get a lot of questions asking about how to communicate with people online, which may seem simple to some but it appears to cause hours of sleepless nights to others…

What if should I do if no-one replies?
What should I do if someone replies?
What tone of voice should I reply in?
etc etc etc

Communicating online, especially with brand advocates, isn’t as difficult as might be first perceived: if people are talking positively about you – simply thanking them is quite often enough

The power of social media reach

One for your toolbox: Profinda

Lee Smallwood — Fri, 01 Oct 2010 13:51:20 +0000

If you have ever had to tender or submit PQQs (pre qualification questionnaires) for work you’ll appreciate what I’m about to say. As someone that writes a lot of proposals, I generally have to spend many hours (days/weeks) of writing proposed strategy, implementations, timelines etc for contracts that have, in many instances, 200 + other businesses competing for the same work and that is just putting together one contract…

From the opposite side, I’ve talked with many organisations that put

Who are Profinda

Onpage SEO – a quick check list

Lee Smallwood — Wed, 15 Sep 2010 18:02:30 +0000

I was having a chat with someone today and the topic of ‘how should I write for the web?’ came up so I thought I’d just make what I talked about into a quick blog…

On Page SEO Elements
Together, the following elements are known as ‘onpage’ seo – and, if your website is ‘static html’ then they are manually coded into each page by the programmer/web manager. But if you have a dynamic website i.e. Database driven where you’ll have an administration access panel to create, manage publish content

On Page SEO quick check list

Instant Search has made Google the Bart Simpson of Search Engines

Lee Smallwood — Mon, 13 Sep 2010 15:35:57 +0000

There’s a lot of talk online at the moment relating to Google’s ‘Instant Search’, and I’ve received a fair few questions from clients and friends asking what the implications are from an SEO perspective; to the extent that I thought a quick blog post might be the order of the day…
What is Google Instant Search?
Google Instant Search is a form of Incremental Search – or ‘search-as-you-type’ that starts producing ‘suggested results’ as soon as you start typing – basically it guesses/pre-empts

One for your toolbox: ShareThis Analytics

Lee Smallwood — Fri, 10 Sep 2010 16:32:31 +0000

Yesterday I posted the start of a mini series ‘Defining the elusive meaningful metric’, where I discussed:
Engagement for me is when someone cares enough about what you have written to such an extent that they felt compelled to do something about it.
and
Metrics I like to use to understand the effectiveness of online communications are based upon the number of people that:

Stage 1 – read it (easy to measure)
Stage 2 – saved/embedded/downloaded it
Stage 3 – rated it
Stage 4 -

One for your toolbox: ShareThis Analytics

Defining the elusive meaningful metric

Lee Smallwood — Thu, 09 Sep 2010 17:25:03 +0000

When you write a post – whether it’s a tweet, blog or comment etc – and people read it, repeat it and they like it – this can at times lead us to feeling ‘I’ve done it. I’m finally reaching people’

But in point of fact, this is only the beginning. Because even though tracking what people think about what you write is good and establishing whether their feelings towards you and your content are great or not so great is important, measuring the results of your communication efforts is actually

Defining meaningful online metrics